How much does PlayableMaker cost?

Free 30-day trial with two exports, then €59, €159 or €599 a month, or custom Enterprise.

Is PlayableMaker free?

There is a free 30-day trial with two exports to one network each. After that, plans are paid.

What is the best free alternative to PlayableMaker?

Unity Playworks Lite is free with unlimited exports, but it needs a Unity project and exports to Unity Ads only. See our free playable ad makers list.

Can I make a playable from my own game instead of a template?

Yes. Playworks does it from a Unity project with engineers. Genie Playable does it from your APK or HTML build without a developer.

Which PlayableMaker alternative has the most networks?

Craftsman+ lists 31 export partners, including DSPs. Playworks Pro covers 25+ networks.

Can I turn a video ad into a playable?

PlayableMaker, Playbox and Segwise offer video-to-playable today. See video to playable.

PlayableMaker alternatives in 2026: six options

If you work in Unity and want the ad to run your real game code, Unity Playworks is the main PlayableMaker alternative. If you don't have a Unity project but want the playable to start from your actual game rather than a template, look at Genie Playable; for a prompt-first agent, Layer. PlayableMaker is one of the cheapest ways to start making playables, with a free trial and plans from €59 a month. Teams usually move on when templates stop matching their game's mechanic or when tier limits on exports and networks start to bite.

We make Genie Playable. We've tried to be fair; tell us if something is out of date.

Key takeaways

PlayableMaker is a self-serve editor with a large template library, an AI first draft, "vibe code" iterations and video-to-playable. Plans run from a free trial to €599/month.

Stay if your game's core loop is close to a template, you have a designer, and you buy on one to three networks.

Move on if templates don't match your mechanic, if export or network caps slow testing, or if you need someone to build for you.

Unity Playworks suits Unity teams with engineers. Layer and Playbox suit teams that want an AI agent. Playturbo suits heavy Mintegral buyers.

Craftsman+ is the template route with a studio behind it.

Genie Playable fits teams that want playables built from their own APK or HTML build, without a developer, self-serve from $490/month.

What is PlayableMaker good at?

The honest read: PlayableMaker makes playables cheap and quick to try. You pick a template, swap assets, styles and settings, preview and export. There's a drag-and-drop builder, a video editor that turns footage into an interactive HTML ad, an AI option that drafts a first playable from your inputs, and "vibe code" iterations for changes beyond what the template exposes. Free tools on the site include a video-to-playable converter and an MRAID validator.

Pricing is the clearest in this group:

Plan	Monthly	Exports	Networks per export	Vibe code iterations
Free trial	€0 for 30 days	2	1	Not listed
Essential	€59	8 per month	Up to 2	1
Starter	€159	60 per month	Up to 3	7
Pro	€599	Unlimited	Unlimited	40
Enterprise	Custom	Custom	Not listed	Not listed

The pricing page says 300+ templates are available on all plans; the homepage says 250+ in one place and over 200 in another. Testimonials come from teams such as Arcadian Lab, Red Riding Hood Games and Yallaplay.

Who should stay with PlayableMaker?

Indie and small studios testing their first playables, especially in genres where common mechanics carry the ad: merge, match, runner, simple puzzles. If you have a designer, buy on one or two networks, and want to learn what a playable does for your IPM before committing budget, €59 to €159 a month is hard to beat. Our free playable ad makers comparison covers this end of the market.

Why do teams look for PlayableMaker alternatives?

Reason	What PlayableMaker publishes	What to look for instead
Templates don't match your game	Template library plus AI draft and vibe code iterations	A tool that starts from your own build or real game code
You test on many networks	Networks per export capped at 1, 2 or 3 below Pro	Multi-network export on the base plan
You test many variants	8 or 60 exports a month below Pro	Higher limits or usage that fits your cadence
Nobody on the team can build	Self-serve; enterprise adds custom templates	A managed or studio option

The template point needs a word. When a playable is a reskin of a generic mechanic, players who install expecting that mechanic meet a different game. Teams we talk to see this show up as a decent IPM with weak D7 retention, which UA managers then misread as a targeting problem. If your game's loop is distinctive, the playable should come from your game. More in fake vs real playable ads.

How we compared

We read each vendor's live product and pricing pages on 26 Oct 2026. Because PlayableMaker's appeal is low cost and self-serve, we compared alternatives on: what the playable starts from (template, prompt, your game), who does the work, network coverage at entry price, and published pricing. Where a vendor doesn't publish something, we say so. We didn't run paid performance tests.

The six PlayableMaker alternatives

1. Unity Playworks: your real game code

Best for: Unity studios with engineers who want the playable to run actual gameplay.

What it is: a Unity Editor plugin that converts your Unity project into a browser playable. You reuse existing game code, and Playground Fields let you create variants quickly.

Pros: the most faithful gameplay of any option here. Lite is free with unlimited exports. Pro adds 25+ networks, Insights analytics and creative testing.

Cons: Unity only. Engineers own every change. Lite exports to Unity Ads only, and getting a full game under network size limits takes work; see playable ad file size.

Pricing: Lite free; Pro $15K/month. Specs: Unity Ads playable specs.

2. Genie Playable: from your build, without a developer

Best for: live games with a distinctive mechanic and a UA or creative team that wants to build without engineering time.

What it is: Genie Playable builds a playable from your APK or HTML build plus the assets in Genie, from a format that's already working, or from scratch from a brief to Genie Agent. You iterate from the last version.

Pros: starts from your game, not a template, and you don't need a Unity project or an engineer. Optimized exports for Meta, AppLovin, Unity Ads, Liftoff, Google Ads, TikTok Ads, Pangle and Mintegral; Moloco coming soon.

Cons: costs more than PlayableMaker's entry tiers. No video editor. If your game fits a template well, you may not need it.

Pricing: self-serve from $490/month, or $249/month for startups; free sign-up covers your first two playables. Custom plan with a one-month onboarding pilot for larger companies.

Your game, not a reskin. Genie Playable starts from your APK or HTML build, so the playable shows the game players will install.

How to make a playable from your own game

3. Layer: prompt-first agent

Best for: teams that want an AI agent to do the first draft and already use Layer for art.

What it is: an agent that builds MRAID HTML5 playables from a game name or store link, prompt, key art, gameplay clip, brief, or HTML you already ship. You refine through conversation.

Pros: free account with a one-time grant of Creative Units. No per-export fees. Lists AppLovin, Meta, TikTok, Google UAC, Unity and ironSource.

Cons: plan prices weren't on the playable page we checked. Check how close prompt or store-link starts get to your real mechanic.

Pricing: included in Layer plans.

4. Craftsman+: templates with a studio behind them

Best for: teams that like the template route but want studio help and a much longer network list.

What it is: an AI platform that builds MRAID and HTML5 ads on a game engine, with 200+ templates, a 15-minute brief-to-build claim and 31 listed export partners, plus a studio for playables, video and UGC.

Pros: self-serve or managed. Pre-click analytics on taps and drop-off. Free tools: file size checker, MRAID validator, network specs, previewer.

Cons: pricing not published, so you can't compare cost without a demo. Still template-led on the self-serve side.

Pricing: not published. See Craftsman+ alternatives.

5. Mintegral Playturbo: for Mintegral-heavy buyers

Best for: teams whose spend is concentrated on Mintegral and partner channels.

What it is: an element-based creative platform for playables, video and images, with 200+ templates, a Feature Changer for quick swaps and a Content Editor for deeper changes. Direct push supports Mintegral, Unity, AppLovin, ironSource and XMP.

Pros: close to Mintegral's delivery stack. Multi-language packages and device previews.

Cons: docs note that Mintegral playables can be pushed but not downloaded. Pricing is by subscription and not itemized in the docs we read.

Pricing: subscription; prices not published. Specs: Mintegral playable specs.

6. Playbox: pay per playable, managed option

Best for: teams with nobody to build who want a fixed price per playable.

What it is: an agentic generator that starts from your game link, assets, past playables, an idea or a video ad. Certified creators can build for you on the managed track.

Pros: clear unit price. Lists Meta, Google, TikTok, AppLovin, Unity, Moloco and Mintegral exports.

Cons: live game connection via Unity SDK is marked as coming soon. Per-playable cost rises with test volume.

Pricing: managed new playable from $500; polish pass $150.

How do the PlayableMaker alternatives compare?

Tool	Starts from	Who builds	Networks (published)	Entry price
PlayableMaker	Template, AI draft, video	You	13 listed; 1 to 3 per export below Pro	Free trial; €59/mo
Unity Playworks	Your Unity project	Your engineers	Lite: Unity Ads; Pro: 25+	Free (Lite)
Genie Playable	Your APK/HTML build, a working format, or a brief	You, without a developer	Meta, AppLovin, Unity Ads, Liftoff, Google Ads, TikTok Ads, Pangle, Mintegral; Moloco coming soon	$249/mo startups; $490/mo
Layer	Store link, prompt, art, clip, HTML	You, with an agent	AppLovin, Meta, TikTok, Google UAC, Unity, ironSource	Free account; plans
Craftsman+	Templates, briefs	You or their studio	31 listed partners	Not published
Playturbo	Templates, elements	You	Push to Mintegral, Unity, AppLovin, ironSource, XMP	Not published
Playbox	Game link, assets, video, idea	You or certified creators	Meta, Google, TikTok, AppLovin, Unity, Moloco, Mintegral	$500 per managed playable

When does moving off templates pay for itself?

When the playable becomes a real testing channel, not a side experiment. A practical test: if you've shipped five or six template playables and your best one has stopped improving, the template is probably the ceiling. The next gains usually come from showing your actual core loop and from iterating the hook and end card on a version that's already working. If your template playables are still finding wins, stay put. Spend the difference on more variants.

No Unity project needed. Playworks needs Unity and an engineer. Genie Playable works from your APK or HTML build and the assets in Genie, so a UA manager can ship the next version.

Playable ads without a developer

Which PlayableMaker alternative should you pick?

Your situation	Look at
Unity project and engineers available	Unity Playworks
Distinctive mechanic, no engineers	Genie Playable
Want an AI agent to draft from a store link	Layer
Want templates plus a studio and DSP coverage	Craftsman+
Most spend on Mintegral	Playturbo
No one to build, fixed price per playable	Playbox
Templates fit your game and budget is tight	Stay with PlayableMaker

Where does Genie Playable fit?

Genie Playable is the step up for teams whose game doesn't fit a template but who don't have engineers for Playworks. It builds from your APK or HTML build plus the assets in Genie, from a format already working for you, or from a brief to Genie Agent. Your team iterates from the last version, without a developer, and exports for eight networks.

Who it's not for: teams on a tight budget whose game matches a common template (PlayableMaker is cheaper), Unity teams with spare engineering time who want real code in the ad (Playworks), and teams that need video editing in the same tool.

Start from your game. Your first two playables are included on self-serve. Bring your build.

Try Genie

FAQ

Sources

A playable ad from your own game is a 30 to 90 second interactive slice of your game: your characters, your art and one clear mechanic, packaged as a small HTML5 file an ad network can run. You can't ship your game build as it is. Networks cap playables at about 5 MB in a single HTML file or ZIP, with strict rules on code and clicks. So you have three options: export a stripped-down scene from your engine, rebuild the moment in an HTML5 framework, or use a tool that builds the playable from your game's build and assets. This guide walks through all three.

Key takeaways

What does "a playable ad from your own game" actually mean?

It means the player sees your game, not a generic template with your logo on top. Studios that do this well keep three things fixed and treat the rest as open.

Keep fixed	Open to change
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This matches what UA and creative leads tell us. Brand fidelity is non-negotiable. Gameplay is often borrowed from whatever is trending. The catch is policy. The UK ASA now treats even a genuine but non-core mechanic as potentially misleading, and Google Play bans ads that don't represent the app. The closer your playable is to what players actually get, the safer it is, and the better it tends to retain.

Why can't I just ship my game build as a playable?

Ad networks run playables inside their own ad containers, not as apps. Every playable has to fit this box:

SizeAbout 5 MB on every major network (AppLovin, Meta, Google, TikTok, Unity, Mintegral, Moloco, Snapchat). A WebGL export of a real game is usually far bigger. An empty Godot export is already over the limit.

FormatOne self-contained HTML file with every asset inlined (AppLovin, Unity, Moloco), or a ZIP with an index.html (Google, TikTok, Mintegral, Snapchat). Meta accepts both.

No external callsNothing loads from your servers at runtime.

Click-out callmraid.open() on AppLovin and Unity, FbPlayableAd.onCTAClick() on Meta and Moloco, ExitApi.exit() on Google, window.openAppStore() on TikTok, window.install() on Mintegral.

Behavior rulesMuted until the first interaction, no store redirect on the first tap, no auto-redirects, works in portrait and landscape.

The full list lives in our Playable ad specs by network (2026).

What are the three ways to turn my game into a playable?

	1. Engine export	2. HTML5 rebuild	3. Build from your APK or HTML and assets
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Most studios mix routes: a hand-built hero playable for a launch, and faster tooling for the weekly variations that keep a campaign alive.

What buyers expect to pay and wait: roughly $3,000 to $8,000 and two to four weeks per new playable from an external studio, and roughly $600 to $2,000 in-house once the setup exists. Nobody has a clean source for these numbers, so treat them as market expectations. One mid-size studio we spoke to put it simply: the market norm is "two weeks onwards", and their target is under a week.

Your game is already the brief.

Upload your APK or HTML build. Genie Playable turns it into a playable ad with your own art, characters and live events, ready for 10 ad networks.

Try it free on your game

How do I make a playable ad from my game, step by step?

01\Pick the moment worth playing

Choose one mechanic a stranger understands in three seconds. Good sources: your core loop at its most satisfying, the live event running now, or a format already converting in your genre. If you can't explain the moment in one sentence, it's too complex. One mechanic beats two.

“Merge plus puzzle looks clever and almost always tests worse.”

Segwise

02\Script the arc

Almost every playable follows the same shape:

03\Prepare your assets

Export characters, backgrounds, UI and sounds from your game, then cut hard. Compress images, use sprite sheets, trim audio to short loops and subset fonts. Base64 inlining adds about a third to file size, so aim for 2 to 3 MB in total and treat 5 MB as the ceiling.

04\Build it

Whatever route you use, keep the logic in plain HTML and JavaScript, make the layout work in 9:16 and 16:9, and keep sound off until the first tap.

05\Package it for each network

This is where engineer time quietly disappears. "A unit that passes on AppLovin can bounce on Unity," as Segwise puts it. Each network needs the right file format, the right click-out call and any required hooks. Mintegral, for example, expects gameReady() and gameEnd() calls. Build once and generate network variants from one source. Hand-editing copies is how bugs creep in.

06\Test before you upload

Then test on a real low-end Android phone. A desktop browser hides most of the problems.

07\Launch and measure

Give each playable enough data before you judge it. A common rule of thumb is about 50 conversions in four days, or 100 in seven. Judge on D7 ROAS and retention, not CPI alone. If you can, add events inside the playable (start, first interaction, win or lose, CTA tap, drop-off point), because network dashboards only show the last step.

08\Plan the next version before this one fatigues

Top-grossing games ship dozens of new playables a month, and most of that volume is variations of a winner. Leading teams put roughly 70% of output into variations and 30% into new concepts. Decide now which single thing you'll change next: the hook, the fail state, the character, the event skin or the end card.

What should I keep from my game, and what can I borrow?

Keep everything that helps a player recognise your game after install: art, characters, UI language, sound. Borrow structure freely, whether that's a proven hook, a pacing pattern or a format working in another genre. Racing and narrative studios often tell us their game "isn't playable". The honest read: a playable doesn't need your full core loop. It needs one true moment from your world.

What are the most common mistakes?

Mistake	What happens	Fix
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The next version, not a new brief.

When a playable fatigues, Genie Playable lets your UA or creative team change the hook, the character or the event skin on the last version and ship it again. No dev queue.

Book a demo

Where does Genie fit?

Genie Playable takes the third route, and adds two more ways in. You can build from your game: your APK or HTML build together with the assets, narrative, mechanics and live events already in Genie. You can start from a format that's already working and rebuild it with your game inside. Or you can start from scratch and describe the playable to Genie Agent.

Genie Core keeps every version on brand, and Genie Playable exports network-ready variants for Meta, AppLovin, Unity Ads, Liftoff, Google Ads, TikTok Ads, Pangle and Mintegral from one source, with Moloco coming soon. No developer is needed at any step, and your team makes the final call on every version. Sign-up is free and covers your first two playables. Try it on your game.

Where to go next

First playable? Follow how to make a playable ad step by step, then run it through the playable ad best practices checklist. Once it's live, read how to know if your playable ad is working and how to A/B test playable ads.

What is PlayableMaker good at?

Who should stay with PlayableMaker?

Why do teams look for PlayableMaker alternatives?

How we compared

The six PlayableMaker alternatives

1. Unity Playworks: your real game code

2. Genie Playable: from your build, without a developer

3. Layer: prompt-first agent

4. Craftsman+: templates with a studio behind them

5. Mintegral Playturbo: for Mintegral-heavy buyers

6. Playbox: pay per playable, managed option

How do the PlayableMaker alternatives compare?

When does moving off templates pay for itself?

Which PlayableMaker alternative should you pick?

Where does Genie Playable fit?

FAQ

Sources

Keep reading

Free playable ad makers: what do you actually get for free?

What are the best Craftsman+ alternatives for game studios?

Best playable ad tools in 2026: every approach, compared honestly

Ready to ship playables from your game?

What does "a playable ad from your own game" actually mean?

Why can't I just ship my game build as a playable?

What are the three ways to turn my game into a playable?

How do I make a playable ad from my game, step by step?

01\Pick the moment worth playing

02\Script the arc

03\Prepare your assets

04\Build it

05\Package it for each network

06\Test before you upload

07\Launch and measure

08\Plan the next version before this one fatigues

What should I keep from my game, and what can I borrow?

What are the most common mistakes?

Where does Genie fit?

Where to go next

FAQ

Sources

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FAQ

Sources

Keep reading

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Ready to ship playables from your game?