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About Genie Labs

Genie Labs is the company behind Genie, a creative production platform for mobile game studios. Studios use Genie to produce in-game, LiveOps, playable and marketing content that stays true to their game's brand. Genie Labs was founded in Tel Aviv in 2023 by Nadav Benoudiz (CEO) and Yotam Wolf (CTO).

What we build

Genie learns a game's IP, style and art direction once. Then it produces content for every surface a live game ships: playables, offers and store, meta and core, events, CRM, creative marketing and social. Teams run more events, test more variants and ship faster with the team they already have.

  • 01

    Genie Playable turns a game's own world, characters and mechanics into playable ads.

  • 02

    Genie Agent plans and runs creative workflows, from a single request to a multi-step production plan.

  • 03

    Genie Core anchors every output to the game's visual identity, using its brand archive and design kit.

  • 04

    Genie Studio is the workspace where teams create, iterate and organize every asset.

  • 05

    Genie Skills are workflow templates built around each team's production process.

Who it's for

Mobile game studios running live games, from casual and puzzle to social casino and mid-core. Genie is used by UA and creative leads, game GMs, and LiveOps and art teams.

How we got here

Genie Labs started in 2023 with AI tools for game mods. Working closely with studios showed us where the real bottleneck sat. Making one asset was never the problem. Producing everything a live game needs, on brand, every week, was. We rebuilt the company around that problem.

"A studio zooms into an isometric house and points at one brick. There's an artifact in the shading, and they're right. But while we discuss that brick, the studio next door shipped four events."
Yotam Wolf, Co-founder & CTO

Team

In the press

· Hebrew

"The early challenge was simply understanding that we're a tech company"

An interview with Nadav Benoudiz.

FAQ

Is Genie Labs related to Google DeepMind's Genie?

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No. Genie Labs is an independent company. Google DeepMind's Genie is a separate AI research project. Our product, Genie, is a creative production platform for game studios.

Where is Genie Labs based?

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Tel Aviv, Israel.

Who founded Genie Labs?

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Nadav Benoudiz (CEO) and Yotam Wolf (CTO), in 2023.

How do I try Genie?

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Book a demo at genielabs.tech/book-a-demo or sign up at studio.genielabs.org

Why does your studio juggle so many tools?

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