Playables that playlike your game.
Start from your game, a brief or what works.Genie builds the playable and ships it to every network.
Chameleon Catch
Every playable here was made with Genie Playable.
- 01Upload the game
- 02Ask for changes
- 03Ship to every network
Ship the next playable before the last one dies.
Every playable fatigues. The loop has the next version ready when it does.
Four ways in. One playable that's yours.
Start from whatever you have. Genie asks a few short questions, fills in the plan, and shows three looks for the key moment before it builds anything.
Missing a sound, a music track or a 3D model? Genie makes it. Then it checks the playable runs before it reaches you. You don't have to wait around while it builds.
Change anything. Just ask.
Every change is a new version. Try the bold idea, and go back if it doesn't land.
Every network. Its format. One click.
Export for every major ad network, each in its own format and size limit, with your store links in place.
Know what to fix before you spend.
Creative Analyzer reviews any playable, yours or one you upload, against what makes playables convert. Every note comes with a fix you can apply in one click.
1 2 3 See which change won. Then make the next one.
Every playable you export from Genie carries its own ID. Bring in your results, and Genie lines them up with the exact version that ran.
“Most players drop at second 8. Test a shorter level.”
Make this variant“The harder level won. Try it with the new hero.”
Make this variant“Sort puzzles are rising in your genre. Test one as variant C.”
Make this variantTheir format. Your game.
See what's working outside your game: hooks and mechanics from other games' ads, and what's taking off in music and social. Each trend comes with why it's catching and a playable idea for your game.
Saw an ad you wish you'd made? Drop it in and build it on your game.
Try it with your game
The format UA wants most, and gets least.
Playables convert. They're also the hardest ad to make. Here's how the usual options compare.
| The agencyWeeks per build. When it fatigues, another brief and another wait. | The template toolFast. And it looks like every other game. | The network's toolFree. And your playable stays inside one network. | The prompt-to-game AIA reskin of your marketing assets, not your game. | Genie PlayableBuilt from your game. Ready for every major network. The next version starts from the last one. | |
|---|---|---|---|---|---|
| Built from your game | By hand, per build | No | Inside one network | No, from marketing assets | Yes: art, sound and gameplay from your APK |
| Looks like your game | When the brief is good | Like every other game | Roughly | A look-alike | By default, from your brand kit |
| Plays like your game | Approximated | Generic mechanics | Approximated | Approximated | Your real mechanics |
| Runs across networks | Yes | Yes | One | Yes | Every major network, one source |
| When it fatigues | New brief, new wait | New template | Rebuild | New prompt, new look-alike | Next version, from the last one |
| Learns from what ran | No | No | Inside the network | Ad analytics only | Results read next to each version |
Questions UA teams ask us
Your game's art, fonts, sounds and gameplay, pulled from your APK or brand kit, plus any references you add. Genie makes any art, sound or music that's missing.