Ship the next playable
before the last one dies.
Genie Playable turns your game's narrative, mechanics and live events into playables that look and play like the game.Genie Playable turns your game's narrative, mechanics and live events into playables that look and play like the game.
Meta
Google
TikTok
AppLovin
Unity
Mintegral
Liftoff
Moloco
Snapchat
Digital Turbine
From what works to what's next.
The game is the foundation. Everything below is a layer on top of it.
Start from what works
Begin with references that already work in UA, or with trends from outside gaming, like the sounds carrying organic and TikTok content right now. Not a blank page.
Borrow from other worlds
Take a format or mechanic that converts in another game or genre, and fill it with your game. Their format, your brand.
Iterate the creative
Change a part of the design. Add a feature that works in other ads. Blend in video. When a playable fatigues, the answer is the next version, not a new brief.
Ship it everywhere
Variants for tests, sizes, reskins and adaptations for every ad network, from one source. Your UA team is never captive to one network’s tool.
Learn, then make the next one
See what works and what doesn’t. Feed it back. The next version starts from the data, not from a blank brief.
Narrative, brand, gameplay. And the data that compounds them.
Brand
On-style by default. The game's look already lives in Genie Core, so the playable and the event it advertises come from the same source of brand truth.
Narrative
The playable carries your game's story and characters, its meta and core, and the live event running right now.
Trends
What is working outside your game, from top playables in your genre to the sounds and formats carrying TikTok this month, rebuilt with your game inside.
Gameplay
Real mechanics from your core and meta. What the player tries in the ad is what they get in the game.
Data
What works feeds the next version, and you can read it against the game's own content, not just the ad's click rate.
Four ways to make a playable.
One system behind them.
Made from your game, not a template with your logo.
Narrative, meta, core mechanics and the live event running right now. The playable looks and plays like your game because it is made from it, in the look Genie Core already holds.Narrative, meta, core mechanics and the live event running right now. The playable looks and plays like your game because it is made from it.
Start from a creative that already converts.
A top playable in your genre, a mechanic from another game, a trend or sound that is carrying TikTok this month. Genie rebuilds it with your game inside.
Describe it. Genie Agent plans and builds it.
Genie Agent plans the playable, builds it and hands it to your team to direct, on brand from the first version. A blank page is a valid starting point.
Iterate, adapt, and feed back what performs.
Swap in what performs from other ads, blend in video, cut every size and reskin, and adapt it for every ad network. Learn what works, feed it back, make the next one.Swap in what performs, cut every size, and adapt it for every ad network. Learn what works, make the next one.
The format UA wants most, and gets least.
Every UA team wants more playables. Here is what they get instead.
The agency
Weeks per build. When the playable fatigues, another brief, another wait.
Weeks per buildThe template tool
Fast, and everything it makes looks like every other game.
GenericThe network's tool
Free, and it lives inside one network. So does your playable.
One networkThe prompt-to-game AI
A look-alike made from your marketing assets, not from your game.
Not your gameWhy not an agency, a template, or the network's tool?
Swipe to compare
| Agency | Template tool | Network tool | Prompt-to-game AI | Genie Playable | |
|---|---|---|---|---|---|
| Built from the live game | By hand, per build | No | From the engine build, inside one network | No, from marketing assets | Yes. Narrative, meta, core, features, live events |
| Looks like your game | When the brief is good | Looks like every other game | Approximately | A look-alike | By default, from Genie Core |
| Plays like your game | Approximated | Generic mechanics | Engine mechanics, one network | Approximated | Real core and meta mechanics |
| Runs on every network | Yes | Yes | One | Yes | Yes, from one source |
| When it fatigues | New brief, new wait | New template | Rebuild | New prompt, new look-alike | The next version, from the last one |
| Learns from what ran | No | No | Inside the network | Ad analytics | Fed back into the next version, read against the game's content |
Try it on your game.
Put your game in before the sales call. Make your first playable. Then decide.
Bring your game
Your style, your characters, the event you are running. If your game already runs on Genie, this step is done.
Pick a starting point
A reference that works in UA, a format from another genre, or your live event as it is.
Make the first one
Iterate it, size it, adapt it for the networks you run on. Then make the next one from what you learn.
Questions UA teams ask us
What goes into a Genie playable?
Your game. Its narrative, meta, core, features and the live event or offer you are running. If your game already runs on Genie, its look is already in Genie Core.
Do you need our engine build?
No. Genie Playable builds from your game's content and mechanics as they live in Genie, not from the engine build, so it is not tied to one engine or one network.
Which ad networks does it support?
Every major network. Variants, sizes and adaptations come from one source, so a playable is never captive to the tool of the network it runs on.
Who makes the playables?
Your team. UA, creative, or both. You direct, edit, layer and approve everything.
What happens when a playable fatigues?
You make the next version from the last one. Change the design, add what worked in another ad, blend in video, reskin it. No new brief, no new wait.
Why not build this in-house?
Try it on your game first and see. The hard part to build yourself is not the playable. It is the single source of brand truth behind it and the loop back from the data, and Genie already runs both for your events and offers.
Is Genie Playable a separate product?
No. It is the same production layer that makes your offers, events and CRM, reaching the ad.
Not a look-alike. Your game.
Thanks, we'll be in touch.
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