How Bingo Blitz cut feature art from 90 days to 9
We sat down with the art and LiveOps leads behind one of the world's top-grossing social titles to hear how Genie reshaped their production pipeline, and saved $2.5M on album art alone.
"We create content in minutes now, not days, and it always looks like our game."
Industry context
Social and casual games live or die on a relentless LiveOps calendar, a new themed event, offer set and album every few days. Art teams are the bottleneck: every event needs dozens of on-brand assets, resized and localized, faster than a hand-crafted pipeline can deliver. Falling behind the calendar means leaving revenue on the table.
The challenge
Before Genie, the team's feature-art pipeline couldn't keep pace with the LiveOps calendar. Albums took months, work was spread across external vendors, and keeping thousands of assets consistently on-brand was a constant battle.
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"Every album took months and three rounds of vendor back-and-forth. We were always behind the calendar."
The solution
The studio brought its visual identity into Genie Core and rebuilt its event pipeline around Genie Agent, every asset generated on-brand, then resized and localized in the same pass, with artists kept firmly in control.
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"Genie Core means everything comes out looking like Bingo Blitz from the first generation, no clean-up, no drift."
The results
Within a quarter, Bingo Blitz had compressed feature-album production by 10x, shipped far more live events, and held a consistent on-brand look, all without adding art headcount.
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